Experience KBK as a VIP

Are you looking for an exclusive experience at one of the most iconic opening classics? Or do you want to strengthen your client relationships by offering them an unforgettable day?

Our VIP team is ready to pamper you and your guests completely. Choose from a range of carefully curated VIP packages that allow you to enjoy the race in all its glory.

Start the day with a delicious breakfast in Kuurne or Kortrijk, attend the team presentation, visit the team buses and experience the racing spectacle up close at various locations. Finish in our welcoming VIP tent in Kuurne, where you can follow the finish live. After the arrival, we'll treat you to culinary delights and a vibrant VIP Afterparty, perfect for closing the opening weekend in style.

Experience Kuurne–Brussels–Kuurne at the highest level: start the day with a luxury breakfast in Kuurne or Kortrijk, meet the riders at the bus and witness the racing action up close at multiple top locations.

Finish in the VIP tent at the finish line with live race coverage, culinary treats and a vibrant VIP afterparty. Every minute is legendary, every experience unforgettable — seize this unique opportunity to experience the race like never before.

VIP at Kuurne–Brussels–Kuurne means experiencing the race like never before: exclusive access to our VIP zones, culinary highlights and the best spots at the start, the finish and along the route.

Feel the adrenaline, enjoy comfort and service, and become part of an unforgettable spectacle.

Put your brand in the spotlight during one of the most iconic opening classics of the cycling season. With a national viewing audience of nearly 1 million and an international reach of almost 3 million cycling enthusiasts — not to mention the thousands of cycling fans along the roadside — Kuurne–Brussels–Kuurne offers your company a unique opportunity to make an impact.

Become one of our loyal partners and benefit from the atmosphere, professionalism and prestige of this renowned race. We offer tailored advertising opportunities to ensure your brand reaches your target audience perfectly. Discover with us how your brand can shine: contact us at sponsors@kbk.be or fill out the form below.