Experience KBK as a VIP
On Sunday, March 1, 2026, Kuurne will once again become the epicenter of the cycling world and the eyes of cycling enthusiasts everywhere will be focused on the happenings of Kuurne-Brussels-Kuurne, one of the most unique and renowned spring classics. The traditional finale of the opening weekend of the cycling spring promises to be a day full of experience, atmosphere and exclusive hospitality again this year.
As one of the most watched spring races, both along the road and on television, Kuurne-Brussels-Kuurne is the ideal opportunity to put your company in the spotlight with a large and diverse audience.
According to annual tradition, we offer numerous VIP packages to experience this race day together with your clients from the front row and share the unique atmosphere — or to promote your company through our sponsor and advertising packages.
Discover all our VIP and Advertising packages below or browse our brochure online here. Do you have questions or would you like to book immediately? Contact our VIP team via vip@kbk.be or our sponsor team via sponsors@kbk.be.
Discover our VIP packages
Would you like to experience the unique atmosphere of our spring classic from the front row together with your clients? Then discover our extensive range of VIP packages below or online in our brochure via this link.
Whether you choose a cozy breakfast, a refined lunch with top wines, an unforgettable afterparty or an exclusive day on tour among the riders: at KBK there is something for everyone.
VIP Breakfast Kuurne – €60 p.p. (excl. VAT)
- Start the day in the VIP tent in Kuurne with a refined breakfast buffet.
- Experience the atmosphere of the team presentation and the start of KBK Juniors.
VIP Breakfast Kortrijk – €85 p.p. (excl. VAT)
- Breakfast in style in a top establishment in Kortrijk with champagne.
- Visit the team buses and follow the presentation of the KBK Elite teams at the Grand Market Square.
VIP Bronze – €160 p.p. (excl. VAT)
Enjoy from 3pm in the VIP tent open bar, entertainment, TV coverage and the arrival of the riders. Let yourself be surprised afterwards by our unique afterparty with live performance and snacks.
VIP Silver – €290 p.p. (excl. VAT)
Start your race day from noon in the VIP tent with aperitif and refined lunch with appropriate wines. Then enjoy our open bar, entertainment, TV coverage and the arrival of the riders. And end your race day in style with an afterparty with live performance and snacks.
VIP Gold – €340 p.p. (excl. VAT)
Combine breakfast, aperitif, lunch and afterparty for a complete VIP day in the VIP tent in Kuurne. Experience the race from start to finish in the best conditions and enjoy our afterparty with live performance and snacks.
VIP Platinum – €370 p.p. (excl. VAT)
Breakfast in Kortrijk, visit the team buses and then return to Kuurne for aperitif, lunch and a great afterparty. An exclusive package with transport included and a full day experience.
VIP On Tour Minibus – €2,900 per bus (8 people, excl. VAT)
Experience Kuurne-Brussels-Kuurne from the front row in your own personalized minibus. Start the race day with a delicious breakfast, then follow the race up close, enjoy a gastronomic lunch along the way and finish at the afterparty in our VIP tent in Kuurne.
VIP Tailor Made – upon request via vip@kbk.be
Would you like a package tailored to your company or guests? We are happy to create a personalized VIP experience for you.
Discover our Advertising packages
Would you like to put your company in the spotlight in an original way in the run-up to Kuurne-Brussels-Kuurne? Then our KBK magazine is the ideal solution.
The magazine is published in a circulation of 10,000 copies and is distributed approximately one month before the race in Kuurne and along the route in Kortrijk, including to 2,000 VIPs and spectators on race day itself. Below you will find the advertising rates. You can also view them in our brochure which you can view online here.
Advertising prices (excl. VAT)
- 1/8 page – €140
- 1/4 page – €275
- 1/2 page – €550
- Full page – €800
- Advertisement design: + €50 if desired.
Would you like to give your company extra visibility on race day with banners, screen advertising or a place in the caravan? Then discover our additional packages below or in our online brochure:
Additional advertising packages
- Banner (start + finish) – €250
- Advertising vehicle (incl. 2× VIP Breakfast Kortrijk & 2× VIP Bronze) – €750
- Company logo on TV screens in VIP tent – €300
Interested in one of our VIP or Advertising packages?
Are you interested in one of the above VIP or Advertising packages or would you like to go bigger as one of our main sponsors? Then contact our VIP team for the VIP packages via vip@kbk.be or our sponsor team for the Advertising packages via sponsors@kbk.be.
We already guarantee you a unique experience and top visibility during Kuurne-Brussels-Kuurne 2026.
